This rental organization in Zeeland manages dozens of privately owned holiday homes—handling everything from bookings to cleaning. In summer, bookings rise into the thousands per year, and the team faces the challenge of staying both efficient and personal in their communication with guests.

Recently, they found support in George, GuestButler’s digital butler. He has only just gone live at a single park, but is already proving his worth:

“George filters out simple questions and helps us pick up signals faster—exactly what we needed.”

“From logical questions to smart signals—George helps us stay one step ahead.”

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About Blue Green Holiday

Blue Green Holiday operates across Zeeland, managing holiday homes for private owners. They take care of the entireoperation—from bookings to cleaning, linens to towels—acting as a full-service property manager with a strong focus on relieving both guests and homeowners.

“We take care of everything, so the owner has nothing to worry about,”

— Lennert Steketee, Blue Green Holiday

With around 3,000 bookings per year and a growing number of accommodations, efficient but personal communication became essential. Especially in high season, when the core team of four—supported by about 20 flexible workers—also runs a scooter rental business on the side.

Lennert & Lenny, Blue Green Holiday

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The Trigger: Busy Seasons, Repeat Questions & Missed Signals

The decision to try GuestButler came from a very concrete need:

“We don’t want to be called ten times a day about the key safe code. Those simple questions cost time and frustration—especially when it's busy. George can easily handle that.”

They also saw opportunities to pick up small but important signals more quickly through WhatsApp.

“Someone recently messaged that the frying pan was worn out. Normally you never hear that—guests rarely mention such things. But because WhatsApp feels informal and familiar, they told us right away.”

These signals now reach the team earlier and in more detail:

• Issues surface during the stay instead of after checkout
• Small improvements are addressed immediately
• The overall guest experience improves as a result

Because it all runs via WhatsApp, the effect is noticeable:

“Previously issues came through the cleaners afterward. Now we hear them during the stay.”

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A Small Start with Big Potential

Blue Green Holiday is currently live with George at one park, about 10% of their portfolio. The dashboard is newly in use, but the first impression is strong:

“Nice and simple—I don’t have to search for anything. Straightforward but effective.”

Their ambitions are clear:

• Reduce pressure on the team
• Increase service quality
• Create more space for genuine guest attention

“In high season we get many recurring questions—about key info or practical matters. If George handles those automatically, it saves time and frustration.”

That time savings turns directly into better service:

“We want guests to feel truly welcome—not with generic AI answers, but with communication that fits our tone and style. That’s why it’s important that George keeps learning to write the way we do.”

AI is no experiment for Lennert—it’s a deliberate choice:

“We already use AI for newsletters and social media. But we stay critical: it must remain personal and feel human.”

With strong early results and expansion to more parks planned, Blue Green Holiday sees huge potential to elevate their service even further.

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The Impact: Where George Makes the Difference

“At Blue Green Holiday we see how George makes a difference when it matters. Whether it’s practical questions, small signals, or taking pressure off the team: thanks to the low-threshold WhatsApp channel, we improve the guest experience and reduce workload.”

— Matthijs Stekelenburg, Founder GuestButler