How Holiday Park Beloofde Land uses technology to enrich the guest experience 

“At our holiday park ‘Beloofde Land’, we want to
exceed the expectations of our guests.”

- Rein van Woerden | Owner 'Holiday Park Beloofde Land'

Introduction

The travel and recreation industry is in full swing. Guests increasingly expect direct and personal communication. At the same time, holiday parks and campgrounds must operate more efficiently without compromising on personal service. AI is playing an increasingly important role in this, making it possible to both enhance the guest experience and make operational processes more efficient.

The prediction for 2025

In 2025, the Dutch will continue to make vacation plans, despite high prices and unpredictable weather. Interest in the spring is growing, and travelers are increasingly booking outside the peak season. At the same time, the use of digital tools, such as AI, is increasing in the tourism sector. The trend of direct booking is also continuing, with 73% of Dutch people reserving their domestic vacation directly with the respective park.

Beloofde Land

Holiday Park Beloofde Land, located in the Veluwe, is known as a paradise for children and an oasis for parents. The park offers various accommodations, including holiday homes, camping spots, and unique stays such as treehouses and safari tents.

The experience of the owner

“At our holiday park Beloofde Land, we want to exceed the expectations of our guests. We want to be in very close contact with our guests, both personally and through an innovative tool like GuestButler. GuestButler answers our guests' questions 24/7 and proactively engages with our guests so that they can make the most of their stay. As a result, we have fewer frequently asked questions at our reception, even more unforgettable experiences for our guests, and higher guest satisfaction.”

How it works
GuestButler x Recranet

The collaboration between Recranet and GuestButler has been smoothly established in terms of (API) connection and is also made possible for our joint clients. GuestButler can automatically retrieve reservation data from Recranet, making guest experiences not only more memorable but also saving time by answering frequently asked questions day and night. It's great to see that this can be done so easily via WhatsApp, enriching the connection between the guest and holiday park or campground.

- Emke Brinkman - Partner Manager, Recranet Booking

Brief Background

Emke is Account Manager and Partner Manager at Recranet and grew up at Camping and Villa Park de Paardekreek; she knows better than anyone how things work at a holiday park. Recranet is one of the market leaders in reservation software in the recreation industry. What makes Recranet unique is that all services are offered under one roof: reservation system, website, and online marketing. This provides a powerful and qualitative total solution that automates not only the operations at a high level but also leads to more bookings, revenue, and results.

This is what it yields!

• Always insight into feedback and guest conversations.

• Less pressure on the reception: Guests can ask questions directly and receive quick, consistent answers 24/7 in any language.

• High adoption of WhatsApp among guests: 65% of guests actively use GuestButler, and 85% of the questions are answered correctly.

• Improved guest satisfaction as questions or complaints are handled directly via WhatsApp.
  
  

  

  
  

  Our goal is to create shared added value.

  
  

  “With holiday park Beloofde Land, we have experienced beautiful shared added value, both with guests and with their staff, resulting in a win-win-win.
  
  Our goal was to make the contact between guests and the holiday park even better, to think proactively, and to answer questions at the reception that can be easily answered for them via WhatsApp.
  
  From the beginning, we saw that a large majority of the guests who were offered our service interacted with us, and we also enabled holiday park Promised Land to improve its service by making data available.”

  
  

  - Matthijs Stekelenburg | Founder GuestButler