From logical questions to smart signals – George helps us stay one step ahead.

At Blue Green Holiday, it’s all about enjoying a carefree holiday. This rental organization in Zeeland manages dozens of holiday homes for private owners – from booking to cleaning. During the summer, bookings can reach thousands per year, and the team faces the challenge of communicating efficiently yet personally with guests. Recently, they have been receiving help from George, the digital butler of GuestButler. Just recently launched at one park, but already a valuable addition: “George handles simple questions and helps us pick up signals faster – exactly what we needed.

About Blue Green Holiday

Blue Green Holiday is active throughout Zeeland and manages holiday homes for private owners. They take care of the entire management: from bookings to cleaning and from linen to towels. They function as a full-service property manager, with a strong focus on relieving burdens – for both guests and homeowners. “We take care of everything so that the owner doesn’t have to worry about anything,” said Lennert Steketee of Blue Green Holiday. 

With around 3000 bookings annually and a growing number of accommodations, the need for efficient yet personal guest communication was significant. Especially during the peak season, when the team, consisting of four permanent employees and about 20 flexible workers – in addition to managing the holiday homes – also runs a scooter rental business.

“We take care of everything so that the owner doesn’t have to worry about anything,” said Lennert Steketee of Blue Green Holiday.

The reason: busyness, repeated questions, and missed signals

The decision to choose GuestButler stemmed from a concrete need: “We don’t want to be called ten times a day about the code for the key box.” Those simple questions cost time and frustration – especially when it’s busy. George can take over that perfectly.”

Additionally, they saw opportunities to catch signals faster via WhatsApp. “Someone recently mentioned that the roasting pan was worn out.” Normally, you wouldn’t hear that, as guests rarely indicate such things. But because WhatsApp feels so accessible and familiar, we received this directly as a notification. Such signals now reach us faster and more concretely. It gives us grip on details that otherwise remain under the radar – and exactly those small improvements ultimately enhance the quality of the stay for the guest.

Small start, great potential

Blue Green Holiday is now live with George at one park – about 10% of their offering. The dashboard has just been put into use, but the first impression is positive. “Nice and basic, I don’t have to search for where something is. Simple but effective.” Although it is still too early for solid statistics, they already notice that notifications are coming in sooner and are more concrete. “Previously, complaints sometimes came through later via cleaning. Now we receive them during the stay.”

The future: relieving burdens and quality

The ambitions of Blue Green Holiday are clear: less pressure on the team, higher service quality, and more room to truly focus on the guest. “During the peak season, many recurring questions come in – about key information or practical matters. If George automatically handles that, it saves us time and frustration.” This time gain translates directly into better service. “We want guests to feel welcome – not with standard AI answers, but with communication that fits our tone and style. That’s why we find it important that George keeps learning to write like us.”

The use of AI is no longer an experiment for Lennert, but a deliberate choice. “We are already using it for our newsletters and social media. But we remain critical: it must stay personal and feel human.” With the first results in sight and expansion to more parks on the agenda, Blue Green Holiday sees ample opportunities to further raise the service level.

Words from our founder Matthijs Stekelenburg

With Blue Green Holiday, we see how George makes a difference in the moments that matter. Whether it’s about practical questions, smart signals, or relieving the team: thanks to the accessible use via WhatsApp, we improve the guest experience and reduce the workload.”

Curious what George can do for your park? Schedule a demo here, we would be happy to show you.